> Industry News > Five Ways to Attract Cannabis Tourists to Your Dispensary

Five Ways to Attract Cannabis Tourists to Your Dispensary

July 18, 2024

Cannatourism: Elevate Your Dispensary’s Appeal with a Robust POS System

Cannatourism is thriving in the U.S., drawing travelers eager to explore local cannabis scenes. Whether they’re from prohibition states or are cannabis enthusiasts, these travelers contribute significantly to the cannatourism market. Colorado led the way, pioneering innovations like cannabis bus tours and flower-friendly hotels. Now, in summer 2024, cannatourism is a key part of many travel plans. Here’s how to make your dispensary the top destination for these curious visitors with a robust point-of-sale system.

1. Keep Your Website Updated

Your website is your digital storefront. Start with the basics:

  • Footer: Include your store name, phone number, address, and hours.
  • First-Time Visitors Page: List acceptable IDs, daily purchase limits, first-visit promotions, payment methods (e.g., cash or Alleaves PAY), and anonymous check-in options. Include tips for tricky parking or building quirks.

2. Capture Stunning Photos

Tourists do their research, and photos are crucial. Professional, clean photos of your dispensary’s interior and exterior can draw visitors. Share these on:

Bonus Tip: If permitted, use these photos for merchandise like postcards with a fun tagline such as ‘Wish You Were Weed.’

3. Enhance Local Visibility

Boost your SEO by connecting with local publications and directories. Start with:

  • Local Directories: Ensure your store is listed with up-to-date information.
  • Niche Directories: If your store is military-owned, woman-owned, or in a historic location, find directories that highlight these attributes.
  • Contact Local Outlets: Reach out to local business directories and ask to be included, providing your store’s details to speed up the process. This can lead to additional coverage and opportunities.

4. Spread the News

Leverage local media to tell your dispensary’s story. Focus on:

  • Your store’s opening or unique aspects
  • Community involvement
  • New product launches
  • Tips for tourists visiting a dispensary

Local media coverage can attract both tourists and local customers.

5. Train Your Staff for Tourists

A welcoming in-store experience is key. Train your staff to:

  • Engage with tourists by asking about their visit plans and sharing local tips.
  • Inform budtenders of out-of-town visitors so they can offer extra guidance.
  • Discuss popular brands and local consumption laws to keep tourists informed.
  • Upsell accessories like lighters and grinders to tourists who may not have them.

Excellent customer service ensures a memorable experience for tourists.

Optimize Your Dispensary with Alleaves PAY POS System

Simplify transactions for tourists with Alleaves PAY, a top-tier point-of-sale system for cannabis dispensaries. This secure payment solution allows for debit card payments and budtender tipping. Current Alleaves PAY users report a 25-35% increase in average order value compared to cash-only systems. Implementing a reliable cannabis dispensary point-of-sale system like Alleaves PAY can streamline operations and enhance customer satisfaction.

Make it easier to make money. Learn more about Alleaves PAY today!

Demo Alleaves PAY